Tagged with "social media Archives - Social-i Social Media Training Bath, Consultancy, Social Media Maintenance and Design"
Creating a profile on your chosen social media network(s) is only the first step, you then have to let everyone know where you are and how they can connect with you, but you will also need to hold the attention and the interest of your followers. It is so important to think about why people and businesse are following you and then deliver unmissable content, posts, pictures and ideas.
We all know that in life timing is everything, well it is no different with social media. You could share a tweet at one time and receive no response whatsoever whereas later in the day you could have a post that creates a huge amount of interest and interaction. This infographic attempts to demonstrate the optimum time to post across the various different platforms. Although this is really helpful as a guideline, it is important that you pay close attention to your own experiences with your social profile. Keep a close eye on your Facebook Insights and your Twitter Analytics to see if there is a pattern to the time or day that you find you have the most engagement.
This used to be a very hotly debated issue in social media, is it OK to schedule your posts to Facebook, Twitter, Google+ and LinkedIn? Or is it vital that everything you do is live and of the moment? For those who run small businesses and lack the luxury of a social media team then the reality is that sometimes scheduling is the difference between being able to maintain a strong social media presence or having nothing at all! Scheduling has become more acceptable and therefore more achievable. On your business page in Facebook you can use the clock next to your posts and decide when to share them, so you can schedule weeks or months ahead. Using Hootsuite you can schedule posts to all the key social media networks. Although scheduling provides us with greater opportunities it is important to remember that at the heart of social media is relationships! So alongside any scheduled activity it is really important to spontaneously respond and interact with other users across the networks.
We have established, in our wanderings through the alphabet, that social media is about relationship building and connections are largely established through communication. Sometimes I see this forgotten and neglected on social media. If someone asks a question on Twitter they are normally expecting a response within the hour, on Facebook it is similar and yet many large organisations are not meeting their customers expectations in this area. All too often queries and questions go unanswered.
However no one likes a negative comment or concern to sit on their social media profile without an acknowledgement or a response and so they are often jumped upon and dealt with very quickly. How about the lovely warm and encouraging comments how do you handle them? Do you show your appreciation in the form of a response or do you sit back, sigh contentedly and smile to yourself? It is so important to respond to the good, the bad and the ugly. Otherwise the person at the other end of the exchange is left wondering if you saw their comment / picture / link and if you did then why didn’t you react. Nurture those wonderful warm encounters as they are the nourishment that sometimes proves invaluable in your business.
We all know the difference between open and closed questions and the impact it has on an answer. Take that knowledge into social media and you begin to see how powerful questions can be throughout the different networks. By finishing a blog post with a question you are inviting others to engage with your thoughts and share their ideas and opinions. Completing a Facebook post with a question encourages others to get involved and engage with you. Ask a question on Twitter and you never know who is going to reply! How are you using questions throughout your social media channels?